Projects of ImaginationTM is a unique branding studio that balance engaging spaces with thoughtful commerce. POI design and implement strategies for iconic brands and like-minded clients – accounting for every touch point in a customers experience, delivering enduring brand cultures that drive commercial success.

Services & Competences
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Services & Competences —

Services —

POI is a consultancy and strategic advisor that oversee all stages and forms of brand development – from naming, cultural programming, through to print or digital design and interior architecture. For a detailed listing of services and capabilities please contact us here.

Work & Process
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Work & Process —

Work —

Featured below are a select number of case studies. To discover more of POI’s work please contact us for an extended portfolio. For irregular updates of works in progress and forgotten project imagery see our process journal (tumblr) here.

Studio Details
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Studio Details —

Studio —

Established in Australia, POI continues to work globally with an international focus and local sensibilities. To discuss new project opportunities please contact us via email: info@projectsofimagination.com.

Case Study 01 Yo-Chi —

Strategic retail development, interior architecture, cultural programming and full platform brand experience for Yo-Chi, a self-serve frozen yogurt company. A conscious decision was made by POI to shift the traditional industry paradigm by creating a unmistakingly honest, natural and culturally connected experience on all levels. Service processes, as well as a reinterpreted FMCG model were initiated under POI’s direction as key foundational schemes paving the way for current national expansion.

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Case Study 02 Palette —

Brand positioning, art direction, custom typography, digital platforms, and packaging for Palette, a dynamic start-up that crafts creative tools for the creative industry. Working closely with the Palette team, POI developed a branding system with a cohesive visual and verbal language that allowed Palette to begin an effective dialogue with their global audience. Since launching, Palette’s Cube product has seen fixed growth through a network of international retailers.

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Case Study 03 Supernormal —

Naming, narrative, interior architecture and holistic brand experience for Andrew McConnell’s take on a classic Asian eating-house. A two-part brand strategy undertaken by POI saw Supernormal build on the solid foundations set down by the Supernormal Canteen pop-up concept. Cohesion through brand and product has seen the restaurant develop an institutional status and quality, evolving recently into published form.

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Case Study 04 SoCA —

Business model development, brand strategy, online assets and collaborative programming for the School of Clay & Art. Working closely with artist Shane Kent, POI developed a playful and malleable branding system to reflect the values of both the clay and integrated teaching model. SoCA continues to nurture a prolific class of internationally emerging ceramic and visual artists, as well as collaborate with POI on a number of commercial commissions.

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Case Study 05 E.P. & L.P. —

Hospitality design and strategy, interior architecture and multi-platform brand experience for this Los Angeles bar and restaurant. Located in West Hollywood, is E.P. (Extended Play) the restaurant, L.P. (Long Play) the rooftop bar and Frankie’s the Private Members bar. POI worked collaboratively with head chef Louis Tikaram and key stakeholders, to develop a hospitality brand that extends beyond the food offering toward a more involved experience gearing the brand to evolve into an American multi-venue model.

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Case Study 06 Re-Sited —

Brand identity and positioning, business strategy, graphic design, web architecture and design for the New York City based cultural organisation Re-Sited. POI developed the platforms and pathways required for Re-Sited to showcase ongoing exposure of international artists, sculptors, painters and graphic artists. POI’s development of a cohesive brand identity talks to the intrinsic concepts inherent in the project, creating a commercially aware and culturally dynamic brand.

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