Hub General Store

Hub General Store — 2018

The Hub General Store, founded by Jacqueline Foti-Lowe of Hub Furniture sells a unique collection of everyday lifestyle products. Resting alongside the established Hub brand, this new brand and identity introduces a complimentary product.

Iki-Jime

Iki-Jime — 2017

Iki-Jime, by Shannon Bennet, is the only dedicated seafood restaurant in Melbourne’s CBD. Inhabiting the former Bistro Vue the interior informs a new dining and bar experience. The brand continues to explore the recontextualising and respecting of Shannon’s longstanding heritage within the site.

Piccolina

Piccolina — 2017

Piccolina is an authentic Italian Gelateria located in Melbourne, Australia. The client’s Italian heritage expands four generations within gelato making. Brand and identity was developed with a vision for international expansion. Interiors by Hecker Guthrie.

Rare Hare

Rare Hare — 2017

Rare Hare is the Willow Creek Cellar Door and 160 seat restaurant. The site is located alongside Jackalope Hotel on the Mornington Peninsula. The project started with reorientation of the existing building to improve the aspect and operational efficiencies. Simultaneously a new vision for the cellar door and restaurant was formulated. This continued into brand, interior, graphic, furniture and uniforms.

Re-Sited

Re-Sited — 2017

Founded by international curators Melissa Amore and William Stover, Re—Sited is a New York based practice focused on evolving public art programs. Brand, identity and publication design will continue to evolve and address ongoing initiatives.

Gontran Cherrier

Gontran Cherrier — 2017

Gontran Cherrier is a fourth generation French baker with artisan Boulangers throughout the world. A new brand, identity, packaging and in store touchpoints were developed to address a stand alone Melbourne store.

Palette & Cube

Palette & Cube — 2015

Palette is a Digital Company engineering tools for Creative Industries. Brand, Identity for various global markets was created. Cube, one of Palette’s products involved brand, identity and packaging.

Clark Street Roasters

Clark Street Roasters — 2017

Clark Street is in extension of Syndicate Coffee Roasters. This is not a cafe model per se as the purpose of the interior is to focus on coffee roasting production and various training and education functions.

Mr. Burger

Mr. Burger — 2017

Mr Burger is an Australian brand originating from a truck model. Located in suburban Melbourne a concept store with a new identity and packaging was developed.

Gilson

Gilson — 2017

Gilson is an all day cafe bistro located along the Melbourne Royal Botanic Gardens. The project involved a new terrace facade design in conjunction with the interior, naming and graphic identity.

Hagen's

Hagen's — 2017

Melbourne’s first organic butcher has established 5 outlets throughout Melbourne since 1999. Located in The South Melbourne Market the brand and interior addresses a new model for Hagen's. This store design introduced a dedicated area for education.

Supernormal

Supernormal — 2015

Located at the base of a 20 storey office building, Supernormal occupies the ground and basement levels which had been intended for a carpark. Originally designed for the Supernormal Canteen the brand evolves further into signage and various elements. The new interior embraces qualities found within the concrete shell acting as a base for a layering of new elements, materials and custom furniture.

Supernormal Canteen

Supernormal Canteen —

The premise for Andrew McConnell’s test kitchen was to engage the market with a concept venue, prior to establishing the flagship site Supernormal. Naming, brand and identity elements were fundamental to creating the interior along with custom furniture, uniforms and signage.

Yardmill

Yardmill — 2014

Located in South Yarra Melbourne the organic deli focuses on local producers. The naming, interior design and brand extends on its local focus. A collaboration with local ceramicist Shane Kent created wall tiles and food display vessels. Additional collaborations include custom timber furniture and interior elements.

Yo-Chi

Yo-Chi — 2011 to 2017

Yo-Chi was conceived to rival the frozen yogurt market by introducing an Australian organic and premium alternative. Five outlets were undertaken as part of a targeted growth model. Brand, Identity, Signage and Packaging was established. Within each store a new interior design and custom furniture was created. Several collaborations included Shane Kent for ceramic ware, The signature Koala mascot by Wilfred Wood, Illustrations by Gaku Nakagawa and Andy Rementer.

Baby

Baby — 2010

Baby is a local contemporary pizzeria and Italian restaurant at the base of an apartment building. Focused on expressing Italian idiosyncratic traits the brand and interior delivers a whimsical animation through graphic, custom elements and signage.