Laneway Greens focuses on sustainable and locally sourced produce. The Exhibition Street venue is positioned as their Melbourne city flagship located at the base of a corporate office and retail tower. The complete timber interior is a response to this urban location and Laneway Greens brand narrative. An updated graphic language was developed to address in store signage.
Scott Pickett’s Matilda is located on Domain Road, facing Melbourne’s Royal Botanic Gardens. Situated at the base of a boutique hotel, the project began with a blank concrete shell across two levels. Comprising of a ground level restaurant and basement function room, it’s sole focus is seasonal cooking over open flame. The interior design includes commissions with local makers, including timber maker Hugh Makin. The graphic identity references the natural colour palette of the Botanic Gardens and features hand drawn bush poetry.
The Hub General Store, founded by Jacqueline Foti-Lowe of Hub Furniture sells a unique collection of everyday lifestyle products. Resting alongside the established Hub brand, this new brand and identity introduces a complimentary product.
Iki-Jime, by Shannon Bennet, is the only dedicated seafood restaurant in Melbourne’s CBD. Inhabiting the former Bistro Vue the interior informs a new dining and bar experience. The brand continues to explore the recontextualising and respecting of Shannon’s longstanding heritage within the site.
Piccolina is an authentic Italian Gelateria located in Melbourne, Australia. The client’s Italian heritage expands four generations within gelato making. Brand and identity was developed with a vision for international expansion. Interiors by Hecker Guthrie.
Rare Hare is the Willow Creek Cellar Door and 160 seat restaurant. The site is located alongside Jackalope Hotel on the Mornington Peninsula. The project started with reorientation of the existing building to improve the aspect and operational efficiencies. Simultaneously a new vision for the cellar door and restaurant was formulated. This continued into brand, interior, graphic, furniture and uniforms.
Founded by international curators Melissa Amore and William Stover, Re—Sited is a New York based practice focused on evolving public art programs. Brand, identity and publication design will continue to evolve and address ongoing initiatives.
Gontran Cherrier is a fourth generation French baker with artisan Boulangers throughout the world. A new brand, identity, packaging and in store touchpoints were developed to address a stand alone Melbourne store.
Palette is a Digital Company engineering tools for Creative Industries. Brand, Identity for various global markets was created. Cube, one of Palette’s products involved brand, identity and packaging.
Clark Street is in extension of Syndicate Coffee Roasters. This is not a cafe model per se as the purpose of the interior is to focus on coffee roasting production and various training and education functions.
Mr Burger is an Australian brand originating from a truck model. Located in suburban Melbourne a concept store with a new identity and packaging was developed.
Gilson is an all day cafe bistro located along the Melbourne Royal Botanic Gardens. The project involved a new terrace facade design in conjunction with the interior, naming and graphic identity.
Melbourne’s first organic butcher has established 5 outlets throughout Melbourne since 1999. Located in The South Melbourne Market the brand and interior addresses a new model for Hagen's. This store design introduced a dedicated area for education.
Located at the base of a 20 storey office building, Supernormal occupies the ground and basement levels which had been intended for a carpark. Originally designed for the Supernormal Canteen the brand evolves further into signage and various elements. The new interior embraces qualities found within the concrete shell acting as a base for a layering of new elements, materials and custom furniture.
The premise for Andrew McConnell’s test kitchen was to engage the market with a concept venue, prior to establishing the flagship site Supernormal. Naming, brand and identity elements were fundamental to creating the interior along with custom furniture, uniforms and signage.
Located in South Yarra Melbourne the organic deli focuses on local producers. The naming, interior design and brand extends on its local focus. A collaboration with local ceramicist Shane Kent created wall tiles and food display vessels. Additional collaborations include custom timber furniture and interior elements.
Yo-Chi was conceived to rival the frozen yogurt market by introducing an Australian organic and premium alternative. Five outlets were undertaken as part of a targeted growth model. Brand, Identity, Signage and Packaging was established. Within each store a new interior design and custom furniture was created. Several collaborations included Shane Kent for ceramic ware, The signature Koala mascot by Wilfred Wood, Illustrations by Gaku Nakagawa and Andy Rementer.
Baby is a local contemporary pizzeria and Italian restaurant at the base of an apartment building. Focused on expressing Italian idiosyncratic traits the brand and interior delivers a whimsical animation through graphic, custom elements and signage.